YULA = The Amazon
We needed to get people to care about an energy drink they likely never heard of. We wanted to remind people in a short copy campaign that YULA really is synonymous with the Amazon and that if the Amazon dies, we die.
- YULA
Country
- Canada
College
- Miami Ad School Toronto
Creative Team
- Chris Vena
- Daniel Zhang
We needed to get people to care about an energy drink they likely never heard of. We wanted to remind people in a short copy campaign that YULA really is synonymous with the Amazon and that if the Amazon dies, we die.
