Work It Out
Problem: How can Nike+ become the number one community for 14-19-year-olds girls in London? Insight: 37 % of girls quit sports to focus on school. Solution: To make Nike+ the number one community for 14-19-year-old girls in London, we incorporated the curriculum from secondary school into Nike Run Club, making it possible for girls to run and learn at the same time.
- Nike
Country
- Norway
College
- Westerdals Oslo School of Arts Communication and Technology
- Westerdals Oslo School of Arts Communication and Technology
Creative Team
- Hanna Hereid Ringheim
- Caroline Macri
Problem: How can Nike+ become the number one community for 14-19-year-olds girls in London? Insight: 37 % of girls quit sports to focus on school. Solution: To make Nike+ the number one community for 14-19-year-old girls in London, we incorporated the curriculum from secondary school into Nike Run Club, making it possible for girls to run and learn at the same time.
