Thriving Hexagon
My idea is to use the Hexagon as a part of a bigger whole to bring to life HSBC’s brand promise ‘Together we thrive’. It is the most recognisable asset and an embodiment of HSBC’s founding values – Open, Connected and Dependable. Using the Hexagon and it’s pas a module, I created five illustrations, each to represent the five underlying pillars of human prosperity that HSBC is actively involved in: Sustainability, Trade and Commerce, Education, Diversity and Inclusion, Sport.
- HSBC
Country
- Austria
Tutor
- Matthias Spaetgens
College
- University of Applied Arts Vienna
Creative Team
- Alexandra Dzhiganskaya
My idea is to use the Hexagon as a part of a bigger whole to bring to life HSBC’s brand promise ‘Together we thrive’. It is the most recognisable asset and an embodiment of HSBC’s founding values – Open, Connected and Dependable. Using the Hexagon and it’s pas a module, I created five illustrations, each to represent the five underlying pillars of human prosperity that HSBC is actively involved in: Sustainability, Trade and Commerce, Education, Diversity and Inclusion, Sport.
