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D&AD Annual 2020

Misfits
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  • The LEGO Group

Country

  • Canada

College

  • Miami Ad School New York
  • Miami Ad School Toronto
  • Miami Ad School San Francisco

Creative Team

  • Pedro Nardini Sacilotto
  • Roselyn Pla
  • Ted Pedro

Lego Misfits is a campaign that champions teens' creativity, voice, and uniqueness. Using defective legos (normally thrown away in factories), we're asking teens to build their vision of the future and convey an impactful message to older generations.