M-WAY Bikes
The main challenge of this project was communicating to a large audience of several demographics in a way they could connect with. I overcame this by anchoring the brand tone of voice with the poem "This is the place" by Tony Walsh. Not only did this provide engaging copywriting it also inspired me to approach the campaign with a typical Manchester attitude. The result is a Brand that not only feels authentic to Manchester but also encourages the community to engage with its history and find pride in itself again.
- VBAT Superunion
Country
- United Kingdom
Tutor
- Pete Thompson
- Rachel Mozley
College
- University Of Central Lancashire
Creative Team
- Hannah Gurney
The main challenge of this project was communicating to a large audience of several demographics in a way they could connect with. I overcame this by anchoring the brand tone of voice with the poem "This is the place" by Tony Walsh. Not only did this provide engaging copywriting it also inspired me to approach the campaign with a typical Manchester attitude. The result is a Brand that not only feels authentic to Manchester but also encourages the community to engage with its history and find pride in itself again.
