HSBC Crowdsourced Travel Guides
There’s an unspoken “every-traveller-for-themselves” mentality in airports. We rush to our gates without realising the travel experience could start here. Where else is there such a diverse mix of people all under one roof? Because when it comes to experiencing a city, locals always know best. That’s why HSBC will turn airports into hyper-localised, crowdsourced travel guides. That way, every traveller can have a better experience at their destination through tips from its locals.
- HSBC
Country
- United States
Tutor
- Daniel Balser
College
- The Creative Circus
Creative Team
- Vail Prior
- brandon kim
- Spencer Linton
There’s an unspoken “every-traveller-for-themselves” mentality in airports. We rush to our gates without realising the travel experience could start here. Where else is there such a diverse mix of people all under one roof? Because when it comes to experiencing a city, locals always know best. That’s why HSBC will turn airports into hyper-localised, crowdsourced travel guides. That way, every traveller can have a better experience at their destination through tips from its locals.
