Hikikomori Stereotype
In the year of lockdowns, Hikikomori Stereotype surges as a social campaign bringing attention to the human cost of social pressure, centered around the millions of dreams that live in perpetual quarantine. Its design is made of the combination between two popular elements: Open Sans (Google’s 2nd most served type) and Billie Eilish’s - Everything I Wanted. Together they serve as a reminder of the struggle some people face every day, opening a channel of empathy for the future generations in both the digital and the physical world.
- Google & HMCT
Country
- Germany
College
- Miami Ad School Berlin
Creative Team
- Seine Kongruangkit
- Javier Granados
- Lorenzo Colnaghi
- Rohil Borole
- Raquel Vega
In the year of lockdowns, Hikikomori Stereotype surges as a social campaign bringing attention to the human cost of social pressure, centered around the millions of dreams that live in perpetual quarantine. Its design is made of the combination between two popular elements: Open Sans (Google’s 2nd most served type) and Billie Eilish’s - Everything I Wanted. Together they serve as a reminder of the struggle some people face every day, opening a channel of empathy for the future generations in both the digital and the physical world.
