FACESHOP: a Selfie Dysmorphia Campaign
We are living in a selfie-obsessed world. Most of us upload and curate our images on social media to gain affirmation for our appearances. Some also digitally retouch their faces to create a perfect version of themselves. With frequent exposure to these doctored images, we have developed a distorted view of our self-worth and beauty standards. Some even developed a form of Body Dysmorphia Disorder dubbed Selfie Dysmorphia. Faceshop is a typographic educational campaign disguised as a cosmetic surgery clinic that aims to bring awareness to Selfie Dysmorphia and the message that surgery is not the answer to self-confidence.
- Google & HMCT
Country
- Singapore
Tutor
- Kevin Lee
College
- Temasek Polytechnic
Creative Team
- Junjie Low
We are living in a selfie-obsessed world. Most of us upload and curate our images on social media to gain affirmation for our appearances. Some also digitally retouch their faces to create a perfect version of themselves. With frequent exposure to these doctored images, we have developed a distorted view of our self-worth and beauty standards. Some even developed a form of Body Dysmorphia Disorder dubbed Selfie Dysmorphia. Faceshop is a typographic educational campaign disguised as a cosmetic surgery clinic that aims to bring awareness to Selfie Dysmorphia and the message that surgery is not the answer to self-confidence.
