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D&AD Annual 2020

Energy for 2020
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  • YULA

Country

  • Argentina

Tutor

  • Germán Rivera

College

  • Miami Ad School Madrid
  • Miami Ad School Buenos Aires

Creative Team

  • Lucas Dangavs
  • Adriana de Oliveira Santos
  • Daniela Cadenas Pacinelli

In a world of avocado toast, hot yoga and internet dating, energy drinks have failed to catch up. Yula is plant-based energy. But it's not only guarana berries, tribal spirits and reforestation. Yula is made of 2020, with all its contradictions. We don't judge what you do, but power you to do it. Energy for 2020. Whatever that means.