Dis Tjala tyd
Dis Tjala tyd was created to function within Cape Town South Africa. Cape Town has been rated South Africa’s most congested city, for this reason “Tjala” was created with its main aim to alleviate the traffic pressure found within Cape Town. The name came from the Afrikaans saying “Dis tjala tyd” which means its the end of the work day and time to go home. The look and feel of the whole scheme was centred around the African culture and liveliness of its people. It aims to create a fun and easy way to travel via a smart e-bike.
- VBAT Superunion
Country
- South Africa
Tutor
- Pam Lansdell
College
- AAA School of Advertising
Creative Team
- Suné Liebenberg
Dis Tjala tyd was created to function within Cape Town South Africa. Cape Town has been rated South Africa’s most congested city, for this reason “Tjala” was created with its main aim to alleviate the traffic pressure found within Cape Town. The name came from the Afrikaans saying “Dis tjala tyd” which means its the end of the work day and time to go home. The look and feel of the whole scheme was centred around the African culture and liveliness of its people. It aims to create a fun and easy way to travel via a smart e-bike.
