annual home

D&AD Annual 2020

Bonk
share on
  • VBAT Superunion

Country

  • Australia

Tutor

  • Nicola Hardcastle

College

  • University of Technlogy, Sydney

Creative Team

  • Jisu Im
  • Aaron Davis
  • Mulanne Phan
  • Mike Spiteri

Bonk In cycling, “bonk” describes a point of exhaustion that makes it impossible to go further. Also known as “hitting a wall”. Sydney is littered with bike shares that have hit a wall – they’re dumped carelessly into our city and are disconnected from our realities.   We’re BONK. A bike share that’s hitting the walls so hard, we’re pushing right through them.   We’re moving away from big tourism & large corporations, and shifting the focus on our diverse communities that are brimming with unique local businesses & stories. We’re opening up Sydney, and want you to discover it.