BBC Field
BBC Field is a productivity and entertainment app where users can customize unique soundscapes and browse others made by creatives. With Field, one can immerse the entire self into an alternative acoustic reality, created all by oneself. On top of sharing with friends via social media, users could also access soundscapes which serve as an extension of BBC’s shows and artists’ works. Presenting a new mode of entertainment, we also see Field as an opportunity for the BBC to strengthen its brand and engagement. Adopting AI, Field aims to offer the greatest personalization for users in soundscape construction and suggestions.
- BBC
Country
- United Kingdom
Tutor
- Pras Gunasekera
College
- University of the Arts London
- University of Oxford
- University of the Arts London
Creative Team
- Cheuk Laam Wong
- Kyrin Chen
- Arlene Lo
BBC Field is a productivity and entertainment app where users can customize unique soundscapes and browse others made by creatives. With Field, one can immerse the entire self into an alternative acoustic reality, created all by oneself. On top of sharing with friends via social media, users could also access soundscapes which serve as an extension of BBC’s shows and artists’ works. Presenting a new mode of entertainment, we also see Field as an opportunity for the BBC to strengthen its brand and engagement. Adopting AI, Field aims to offer the greatest personalization for users in soundscape construction and suggestions.
