Drop The Joss
Hungry Ghost Festival - celebrated on the 7thmonth of the Chinese Lunar Calendar - is when the Asian believe that hungry ghosts return to Earth to haunt the living. So, we deliver special “offerings” - made of joss paper - to these spirits to “calm them down”. But done via burning, this practise gives off awful grey smoke and CO2 that significantly increases air pollution level. So, we bring this tradition online with Drop The Joss - an Instagram AR filter that gives us space to practise this custom without actually burning anything. Keep the tradition alive, keep the planet alive.
- Connect4Climate
Country
- Germany
Tutor
- David Stadtmüller
- Lukas Rossmanith
College
- Miami Ad School Berlin
Creative Team
- Quynh Tran
- Seine Kongruangkit
Hungry Ghost Festival - celebrated on the 7thmonth of the Chinese Lunar Calendar - is when the Asian believe that hungry ghosts return to Earth to haunt the living. So, we deliver special “offerings” - made of joss paper - to these spirits to “calm them down”. But done via burning, this practise gives off awful grey smoke and CO2 that significantly increases air pollution level. So, we bring this tradition online with Drop The Joss - an Instagram AR filter that gives us space to practise this custom without actually burning anything. Keep the tradition alive, keep the planet alive.
