The Predictive Whopper
We will advertise the new BK Delivers, Burger King’s delivery service, in the most unexpected way. The idea is, at the same time, simple and futuristic: we will deliver food to BK’s most loyal customers before they even order it, thanks to an innovative use of big data of purchasing habits. Right when hunger strikes, BK’s delivery service will be there at their door. The result will be a disruptive and newsworthy campaign, in line with BK’s tone of voice.
- Burger King
Country
- Italy
Tutor
- Dave Morris
- Jason Cascarina
- Valentina Majocchi
College
- Fondazione Accademia di Comunicazione
Creative Team
- Alice Maselli
- Elisa Corrà
- Jacopo Guzzarri
- Alessandro Monti
- Alessandra Piccolo
We will advertise the new BK Delivers, Burger King’s delivery service, in the most unexpected way. The idea is, at the same time, simple and futuristic: we will deliver food to BK’s most loyal customers before they even order it, thanks to an innovative use of big data of purchasing habits. Right when hunger strikes, BK’s delivery service will be there at their door. The result will be a disruptive and newsworthy campaign, in line with BK’s tone of voice.