Less Than Three
Protecting the environment once meant; reduce, reuse, recycle. However, in a world of consumerism, the phrase became a practice of the past. Less Than Three takes us back to step 1; reduce. In America, ice is generated and consumed in abundance, emitting harmful levels of carbon. However, a standard drink requires only three ice cubes to reach the coolest temperature. Therefore, we created ice machines that release cubes based on the weight and temperature of your drink, reducing consumption and emission. Our life can be more sustainable if we ask, what else can there be less of?
- Connect4Climate
Country
- India
Tutor
- Micaela Gallino
College
- Miami Ad School Mumbai
Creative Team
- Shikhar Bafna
- Vaishnavi Rai
- Adila Fataliyeva
Protecting the environment once meant; reduce, reuse, recycle. However, in a world of consumerism, the phrase became a practice of the past. Less Than Three takes us back to step 1; reduce. In America, ice is generated and consumed in abundance, emitting harmful levels of carbon. However, a standard drink requires only three ice cubes to reach the coolest temperature. Therefore, we created ice machines that release cubes based on the weight and temperature of your drink, reducing consumption and emission. Our life can be more sustainable if we ask, what else can there be less of?
