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D&AD Annual 2020

Play for Pleasure
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  • The Case For Her & Teen Vogue

Country

  • Netherlands

Tutor

  • Jo Watson

College

  • Amsterdam Fashion Institute

Creative Team

  • Brandi LaCertosa
  • Jelske Driessen
  • Branco Riquelme

Misinformation and lack of education concerning sexual health results in many problems which girls subsequently face, such as body dysmorphia, insecurity, and vulva scarring; All playing a part in the orgasm gap. We are helping girls take their education into their own hands, one game at a time with Play For Pleasure. Teen Vogue and The Case For Her will release a series of games tackling topics that help girls explore their sexuality and attain pleasure. To continue the conversation, we use targeted ads on social media to give them advice and information based on their results from the game.