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D&AD Annual 2020

Doers Campaign
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  • Connect4Climate

Country

  • United Kingdom

Tutor

  • Jackie Malcolm

College

  • Duncan of Jordanstone College of Art & Design

Creative Team

  • Karen Shek

Doers campaign inspires meaningful behavioural change for a sustainable lifestyle, with the use of a loyalty scheme that drives collective impact on the world through people’s actions. The campaign message aims to unite people in the effort to tackle one mission, that of climate change. The everyday choices we make all have an impact on our planet. Rethinking and doing things differently is key to a sustainable future.