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D&AD Annual 2020

T-Tamagotchi
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Country

  • Brazil

Tutor

  • Luis Paulo Gatti

College

  • Miami Ad School São Paulo

Creative Team

  • Frederico Livi
  • Jonathan Jansen
  • Caio Kochenborger
  • Gus Lima
  • João Bastos

T-TAMAGOTCHI. A virtual creature poweredby its owners' posts. Context: Nostalgia is one of the biggest things in the gaming community, making retro games and 8bit elements still a success to this day. Idea: An online version of Tamagotchi that will help people understand the effect of their behavior on social media trough their posts on Twitter. How: Tweet #myttamagotchiegg to @ttamagotchicenter and receive an egg. After a few tweets, the egg will hatch and show the personality of your TTamagotchi. It will be based on the content of your latest tweets, and after he is born an algorithm will scan positive and negative tag words to indicate the level of happiness of the creature. To check that status, tweet #mytamagotchistatus.