#GirlsDontDrop
63% of schoolgirls in the U.K. admit they drop out of sports when their friend does. This is because of a lack of motivation, transportation, support. Nike #GirlsDontDrop is a membership program that rewards girls for helping other girls to play sports. This can be done by playing sports together, cheering for their games, carpooling together, and more! In return, they win reward points for helping other Nike plus members. Top 3 members with most points will also win sponsorship from Nike. Through this, we created a community of girls to be there for one another, when no one else does.
- Nike
Country
- United States
Tutor
- Austin DeJonge
College
- Miami Ad School Europe
- Miami Ad School Mexico City
Creative Team
- riya dosani
- Hanna Choi
63% of schoolgirls in the U.K. admit they drop out of sports when their friend does. This is because of a lack of motivation, transportation, support. Nike #GirlsDontDrop is a membership program that rewards girls for helping other girls to play sports. This can be done by playing sports together, cheering for their games, carpooling together, and more! In return, they win reward points for helping other Nike plus members. Top 3 members with most points will also win sponsorship from Nike. Through this, we created a community of girls to be there for one another, when no one else does.