Free Trial Book
Our challenge was to highten the reading experience for young people with Penguin books and to design a product, that enhances the audience’s experience with the books. We noticed that young people mostly try to get content for free or via the subscription. So we asked ourselves a question - how can a Penguin create something similar, and at the same time absolutely different. We could come up with a service with books on a subscription, but it isn’t fun. What is fun is to give young people the opportunity to never stop their free trials, but under a number of conditions. So the Free Trial Book was born. A reading app that works like a free trial subscription and opens up new fragments daily, but only if you invest time in it
- Penguin
Country
- Russian Federation
Tutor
- Andrey Potekhin
- Arina Avdeeva
- Albert Urchukov
College
- MADS
Creative Team
- Maria Korolkova
- Denis Ivanov
Our challenge was to highten the reading experience for young people with Penguin books and to design a product, that enhances the audience’s experience with the books. We noticed that young people mostly try to get content for free or via the subscription. So we asked ourselves a question - how can a Penguin create something similar, and at the same time absolutely different. We could come up with a service with books on a subscription, but it isn’t fun. What is fun is to give young people the opportunity to never stop their free trials, but under a number of conditions. So the Free Trial Book was born. A reading app that works like a free trial subscription and opens up new fragments daily, but only if you invest time in it