love sex with any body
The belief that disabled people have no desire to have sex, leads to them being excluded from sex and sex education. Durex will change this with the campaign: love sex with any body. Durex will add illustrations to their condom wrappers/ lubes. Which when held up to disability signs, gives an authentic window into the sex lives of disabled people. Alongside their new products, Durex will create a safe community by asking people to sign #PleasurePledge. Once signed they will have access to free, real & fully inclusive sex education. Disabled people have historically been excluded from sex, but not anymore.
- Durex
Country
- United Kingdom
Creative Team
- Nadezhda Georgieva Kirov
- Molly Brewer
The belief that disabled people have no desire to have sex, leads to them being excluded from sex and sex education. Durex will change this with the campaign: love sex with any body. Durex will add illustrations to their condom wrappers/ lubes. Which when held up to disability signs, gives an authentic window into the sex lives of disabled people. Alongside their new products, Durex will create a safe community by asking people to sign #PleasurePledge. Once signed they will have access to free, real & fully inclusive sex education. Disabled people have historically been excluded from sex, but not anymore.
