Signs Of Change
The rates of sexual abuse, STIs and unwanted pregnancy are higher amongst deaf. Originated by one thing: lack of specialised sex education to young deaf students. Studies show they miss out on basic knowledge. So Durex promoted a TikTok challenge that contained sign language inside of the dance moves, making tiktokers spread sex education to deaf users: Sex needs no intercourse. Sex needs consent, protection and fun. Join the conversation. But the challenge was not over. Durex also uploaded a petition to promote specialised sex education in UK schools and encouraged people to sign it. To sign it for change.
- Durex
Country
- Germany
Tutor
- Sabine Georg
College
- Miami Ad School Hamburg
Creative Team
- hamza hatim
- Yago Guimaraes
- Mirjam Strzata
- Thinh Nguyen
The rates of sexual abuse, STIs and unwanted pregnancy are higher amongst deaf. Originated by one thing: lack of specialised sex education to young deaf students. Studies show they miss out on basic knowledge. So Durex promoted a TikTok challenge that contained sign language inside of the dance moves, making tiktokers spread sex education to deaf users: Sex needs no intercourse. Sex needs consent, protection and fun. Join the conversation. But the challenge was not over. Durex also uploaded a petition to promote specialised sex education in UK schools and encouraged people to sign it. To sign it for change.