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D&AD Annual 2020

Whopper Rescue
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  • Burger King

Country

  • Brazil

Tutor

  • Luis Paulo Gatti

College

  • Miami Ad School São Paulo

Creative Team

  • Jonathan Jansen
  • João Bastos
  • Frederico Livi
  • Caio Kochenborger
  • Gus Lima

Whooper Rescue. Order a flame-grilled Whopper by scanning your burned food. INSIGHT: Burning food is quite common, especially when you are young and don’t have that much experience behind the grill. IDEA: Flame-grilled is way better than burned. So, for those who burned their meals, Burger King will give a free Whoppers. HOW? Allow the Burger King app to open your camera, scan the burned food with image recognition, and get your Whopper.