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D&AD Annual 2020

FART FOR FUTURE
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  • Connect4Climate

Country

  • Germany

Tutor

  • Taner Ercan

College

  • Hochschule RheinMain

Creative Team

  • Laura Wieder
  • Denise Goldmann
  • Benjamin Lion

“Farts are funny, global warming is not. The world is home to about 1.5 billion cows.” Beef production encounts for over 37% of all human-induced methane in the air, because cows do fart – just like us. The problem: They emit over 115 liters of gas every day. So what if people ate beans instead of beef? We would fart more, but not the cows. “Fart 4 Future” – a movement built around farts, reaching out to make a change by switching to a more plant-based diet and to fight the mass livestock agriculture. This idea is a creative response to the New Blood Award brief set by Connect4Climate in collaboration with Futerra.