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D&AD Annual 2020

Intel Tech Talk
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  • Intel

Country

  • United States

College

  • University of Colorado Boulder

Creative Team

  • Reagan Murphy
  • jack prigel
  • Julia Muell

Many tech consumers feel overwhelmed by electronics jargon when purchasing computers. We created a way to solve the issue for the 65+ audience by creating a web-extension that de-jargons tech talk. Since people aged 65+ often ask younger people for help, we also partnered with a language learning app to invite younger people to sharpen their tech vocab and learn how to "talk tech" in easier terms. Not only does this enable them to help the elderly people in their lives, but it shatters the cycle of being intimidated by complicated tech jargon.