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D&AD Annual 2020

UNFINISHED
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  • The Case For Her & Teen Vogue

Country

  • United States

Tutor

  • Austin DeJonge

College

  • Miami Ad School

Creative Team

  • Vanessa Bittante
  • Maidenly Pham
  • Kristin Mizushima

Women orgasm significantly less than men, a problem that’s rarely discussed in the media or part of public discussion. Unfinished launches issues surrounding female pleasure to the forefront by using music and pop’s hottest “it” couple, Shawn Mendes and Camila Cabello. By having each release an album with the songs on hers being “unfinished,” we show just how unsatisfying the pleasure gap is while normalizing the journey of exploring and nurturing one’s sexuality. This empowers women to take charge of their sexual pleasure and overall health, ultimately closing the pleasure gap.