Bright Hire
Bike hire schemes are often dull and uninspiring. Bright Hire was created with the intention that it couldn't be overlooked. Based in Brighton, this identity draws on the distinct visual aesthetic of the iconic Brighton stick of rock and how this celebrates the individuality and anything-goes attitude of the city.
- VBAT Superunion
Country
- United Kingdom
Tutor
- Lucy Blazey
College
- Norwich University of the arts
Creative Team
- Ella Flood
- Erin Ruane
Bike hire schemes are often dull and uninspiring. Bright Hire was created with the intention that it couldn't be overlooked. Based in Brighton, this identity draws on the distinct visual aesthetic of the iconic Brighton stick of rock and how this celebrates the individuality and anything-goes attitude of the city.
