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D&AD Annual 2020

Care Credit by Barclays
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  • Barclays

Country

  • Denmark

Tutor

  • Tim Pashen

Creative Team

  • Nanna Ploug
  • Aske Bjørnskov
  • Veronica Nordgreen

Poor mental health and money problems often go hand in hand. People with mental health problems are one and a half times more like to borrow money from friends and family than others. And while getting a little help can be a good thing when you’re in financial trouble, studies show that in 50% of cases, informal borrowing puts a strain on the relationship or leads to it breaking down entirely. Why? Because informal loans are…well… informal. CareCredit is a digital service/tool that lets people experiencing mental health issues take informal loans from their friends and family without risking misunderstandings or unrealistic terms of repayment.