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D&AD Annual 2020

ONYA Bike Share
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  • VBAT Superunion

Country

  • Australia

Tutor

  • Louise Lammers

College

  • Sydney Institute - Enmore Design Centre

Creative Team

  • Richard Anderson
  • Diana Tsuchida
  • Alex Kastanas
  • dimostenis tsalikis

How do you get people to choose a bike hire scheme over other options? The answer lies in transforming a utility into an experience, making tourists feel like locals and locals feel like tourists in the process. It’s with that objective in mind that ONYA Bike Share was created; not only sharing bikes but sharing experiences with a personalised approach to Sydney’s many identities. By designing a system that truly understands the city, users can turn daily commutes in adventures as we encourage sustainable practices to combat Sydney’s rising issues regarding climate change and problematic public transport.