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D&AD Annual 2020

The Boundbox by Penguin
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  • Penguin

Country

  • United States

Tutor

  • Ryan Romero

College

  • University of Texas

Creative Team

  • Mingyo Lee
  • Weston Bliobenes

It’s no secret that social media and binge-able TV shows have caused attention spans to dwindle. Studies show that those aged 18-30 tend to see their already minimal free time better spent in front of a screen. Now, more than ever, a daily reading habit is viewed as a chore instead of an exciting escape to another world. With the new Boundbox, a series of monthly subscription boxes, Penguin will inspire readers to further curate their entire reading environment with a set of immersive products that bring out the detail of every page and jumpstart a reclaimed love for reading.