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D&AD Annual 2020

The MARTINI Time Zone
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  • MARTINI

Country

  • United Kingdom

Tutor

  • Pete Cain
  • Mike Nicholson

College

  • School of Communication Arts 2.0

Creative Team

  • Alice Burden
  • Phillip Laskaris

Getting friends together for MARTINI TIME posed a challenge considering time is an abstract concept. We wanted to make time tangible so that friends could spend it together. By forming a nation, you can set your own time zone. Thus, The MARTINI Republic was born and with it – The MARTINI Time Zone. We shared the time zone with the world by opening embassies and now friends have physical spaces that run on MARTINI TIME.