WHOPPER LIVE
Young people don’t trust large- scale and high-quality old-fashioned advertising, preferring live streaming services such as Youtube and Instagram stories. Young people want REAL life. Just like Burger King, they love the unscripted and the unplanned. Our idea allows Burger King to deliver the REAL raw experience of Burger King through ‘Whopper Live’, a new function in the official app, appealing to young people like never before. Get REAL. Go LIVE.
- Burger King
Country
- Japan
College
- Tama Art University
Creative Team
- Kazutoshi Yamada
- Momoka Miyoshi
- Kiyosei Yamada
Young people don’t trust large- scale and high-quality old-fashioned advertising, preferring live streaming services such as Youtube and Instagram stories. Young people want REAL life. Just like Burger King, they love the unscripted and the unplanned. Our idea allows Burger King to deliver the REAL raw experience of Burger King through ‘Whopper Live’, a new function in the official app, appealing to young people like never before. Get REAL. Go LIVE.
