Nature is our lab
YULA wanted a copy-led campaign for its key markets, Belgium and Spain, that spoke to 18-28 years olds. YULA, an energy drink inspired by nature, stands out in a market of energy drinks filled with artificial ingredients. Every drop of YULA has been conceived in a natural way, unlike most other competing energy drinks. So, we want to show these differences between formulated drinks and nature’s formula; naturally. Through clean prints that show scenes of our “laboratory”, we play with the juxtaposition of how YULA is made with natural ingredients versus how other energy drinks are made with chemicals and in labs.
- YULA
Country
- Spain
Tutor
- Germán Rivera
College
- Miami Ad School Madrid
Creative Team
- Jose Luis Albazan
- Juan Vargas-Zúñiga
- Gema Cruz
YULA wanted a copy-led campaign for its key markets, Belgium and Spain, that spoke to 18-28 years olds. YULA, an energy drink inspired by nature, stands out in a market of energy drinks filled with artificial ingredients. Every drop of YULA has been conceived in a natural way, unlike most other competing energy drinks. So, we want to show these differences between formulated drinks and nature’s formula; naturally. Through clean prints that show scenes of our “laboratory”, we play with the juxtaposition of how YULA is made with natural ingredients versus how other energy drinks are made with chemicals and in labs.
