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I was searching for a way to emphasise the importance of the processor's job, and at the same time relate to this frustration of looking for a new computer as a person in the target market. I decided to use the metaphor of running a household, which is something typically unique to seniority that is equally stressful, nuanced and underrepresented.
- Intel
Country
- United Kingdom
Tutor
- Jacqueline Malcolm
College
- lauryn shankland
Creative Team
- Lauryn Shankland
I was searching for a way to emphasise the importance of the processor's job, and at the same time relate to this frustration of looking for a new computer as a person in the target market. I decided to use the metaphor of running a household, which is something typically unique to seniority that is equally stressful, nuanced and underrepresented.


