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D&AD Annual 2020

Burger King's Burger Pooling
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  • Burger King

Country

  • Italy

Tutor

  • Luca Pedrani
  • Hana Kovacevic
  • Eleonora Bartozzi

College

  • Nuova Accademia di Belle Arti

Creative Team

  • Andrea Cornali
  • Sarah Alexander
  • Francesco Fanizza
  • Deniz Eroglu
  • Lianne Van Lierop

In 2020, consumers have grown up with food delivery at their fingertips and thus, have higher expectations of these deliveries. We leveraged our service model to create a new way of delivering, which not only makes your delivery faster but also more sustainable, exciting, and rewarding. A more modern model that stands above all the other delivery services. For Burger King, we created a system where people not only get their well-earned Whopper, they also get the message: Burger King is (indeed) better than you think. Burger King's Burger Pooling allows consumers to join a delivery order in progress nearby where a driver has already been assigned; thereby reducing the time for that delivery and reducing the carbon footprint of making multiple deliveries to the same area.