Bee Bikes
Bee Bikes is a bike hire scheme for Manchester, we took an icon of the City and built our brand around it, embedding the identity into Manchester and it's culture. Whilst celebrating Manchester, we also made a special effort to sell cycling, meaning people would want to hop on a Bee Bike, whether for their health, the environment, or for some sweet free Nectar Points. We had a lot of fun stretching the identity and language across a range of applications, even down to hexagon reflectors and tire tread. Bee adventurous, Bee more, Bee Manchester, Bee Bikes.
- VBAT Superunion
Country
- United Kingdom
Tutor
- Martin Schooley
- Amy Ward
- David Watson
College
- Norwich University of the Arts
Creative Team
- Tom Horbury
- Tom Rogers
Bee Bikes is a bike hire scheme for Manchester, we took an icon of the City and built our brand around it, embedding the identity into Manchester and it's culture. Whilst celebrating Manchester, we also made a special effort to sell cycling, meaning people would want to hop on a Bee Bike, whether for their health, the environment, or for some sweet free Nectar Points. We had a lot of fun stretching the identity and language across a range of applications, even down to hexagon reflectors and tire tread. Bee adventurous, Bee more, Bee Manchester, Bee Bikes.
