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D&AD Annual 2020

100% Plant Based Energy
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  • YULA

Country

  • Denmark

Tutor

  • Michael Nyrop
  • Jesper Hansen

College

  • DMJX - Danish School of Media and Journalism

Creative Team

  • Simon Bigaard
  • Victor Christoffersen

YULA – 100% Plant Based Energy proves just how natural YULA’s energy beverages are: So natural that the campaign had to be removed for legal reasons. Inspired by billboard bloopers that commonly feature error windows; this campaign shows identifiable visuals that trigger curiosity from viewers across media platforms.