In Conversation: Abbie Walsh on Digital Design
From app design to product design, web design and connected products, D&AD Digital Design Jury President and Accenture Interactive Chief Creative Officer Abbie Walsh discusses brilliant digital design with Giacomo Lee from Digital Arts.
Fresh from the jury’s discussions, Walsh shares some of what the judges are looking for: “There’s some simple principles around originality of idea and creativity but particularly when it comes to the category of digital design it is about how that is applied to get across complex or really important, fundamental ideas, but in a way that resonates and cuts through.”
People are still really obsessed with the physical manifestation of digital
Referencing some of the best works from this year’s crop, Walsh cites Spotify’s Canvas Records by FIG, which aimed to bridge the disconnect between the digital music streaming platform and the physicality of a record store with a pop-up shop featuring records with digitally designed sleeves. “People are still really obsessed with the physical manifestation of digital,” she says.
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