Garbett Design’s Co-creative Director Paul Garbett and Co-director Danielle de Andrade were already subscribers to the toilet paper brand Who Gives a Crap when they came up with the idea for The Play Edition. Here, they share the process behind their fun and joyful project.

WGAP is an LA-based sustainable toilet paper manufacturer that donates 50% of its profits to build sanitary toilets in impoverished regions around the world. So far, they have raised $8.5 million Australia dollars, (approx $6m US dollars).

“There was no product besides these main supermarket products wrapped in plastic… We thought,’ wouldn’t it be interesting to engage kids in play on the toilet?’” says Garbett.

Garbett and de Andrade came up with the idea of wrapping the rolls in tessellating patterns that can be used to create totem-like characters and contacted the brand with an initial set of 24. They ended up pitching to the company over Zoom just a matter of weeks later.

“We had so much fun making it we didn’t really think much further than that,” says de Andrade of the creative process. The project was a huge success commercially and on social media with a second edition commissioned shortly after the first.