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#rightmyname

#rightmyname

Every day in South Africa, spellcheck tells people that their unique African names are a mistake, underlining them in red. How is it that our technology discriminates against people who don’t have traditional English names? #rightmyname is a multi-platform campaign that rallied the people of South Africa, and inspired them to add their name to a list of African names. In a few simple steps, spellcheck dictionaries across the country were made more inclusive, ensuring the red line disappeared for good.


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  • D&AD GRAPHITE pencil

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D&AD Annual 2026

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