GetColeman.com
Award: Graphite Pencil
Graphite Pencil / Writing for Design / Writing for Websites / 2017
Freelance Copywriter Joe Coleman could have written his website in one tone of voice. But he thought he'd show his flexibility and make interacting with the site more fun by letting users grab the slide bar and choose from 60 gradually changing iterations of the same copy. These range from shoulder-shruggingly soft sell to brutally hard sell.
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