You've Gotta Have a Team
Award: Wood Pencil
Wood Pencil / PR / Use of Media Relations / 2017
This is the true story of one kid who inspired millions to pick an A League club to call their own.
Enter Yoshi: a 10-year-old football-crazy kid without a team.
Every club competed to win him over, tailoring once in a lifetime experiences. Players, fans, and sponsors followed his journey on TV, Cinema, Outdoor, Radio, Digital, Social and PR added the extra fuel making Yoshi an overnight sensation.
The campaign increased game attendances, TV viewership, club membership and helped secure the A League’s biggest ever TV deal. Most importantly, inspired a new generation of fans to find a team.
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