No Shame

Easy Period launched as a home delivery service of 100% organic tampons and pads. As a start-up, the company had minimal brand awareness or recognition and marketing budgets were scarce. But Easy Period had one thing other “feminine hygiene” brands didn’t: progressive brand values. So we created the NO SHAME campaign, a poster series aimed at eliminating the stigma surrounding menstruation by showing women on their period, without any shame for their period.