Cadbury Pre Joy
Award: Wood Pencil
Wood Pencil / Media / Use of Online Advertising / 2017
Cadbury wanted to connect with a new audience, in a digital world dominated by YouTube.
We did this by selecting some of the most popular YouTube clips and created Prerolls showing what really sparked these joyful moments.
Each 5 second execution was crafted to look identical to the video it preceded: from wardrobe, to framing, to resolution
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