Aland Index Initiative
Award: Graphite Pencil
Graphite Pencil / Creativity for Good / Advertising & Marketing Communications/Brand / 2017
Consumption is eating away on our planet and the Baltic Sea is no exception. But in the Nordics, we also find the highest usage of digital & card transactions. To turn the table and act as an agent for change Ålandsbanken created the Aland Index for its clients. It connects to your individual card transactions and creates a monthly CO2-impact report in your Mobile/Internet Bank. It also offers the opportunity to offset your footprint. As sustainable change is created in collaboration not only with clients, the bank launched the innovation for free to any bank interested in balancing the score
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.