Fortunes Told
Award: Wood Pencil
Wood Pencil / Crafts for Advertising / Illustration for Advertising / 2017
The Sunday Times Rich List is one of The Sunday Times’ key circulation drivers. Published annually since 1989, it is a list of the 1,000 wealthiest people in the UK and its enduring popularity means the newspaper attaches great importance to it. The campaign task was to deliver a substantial increase in paper sales upon release of the Rich List supplement, and all on a tight budget of £35k production and £92.5k media.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.