As American As
Award: Wood Pencil
Wood Pencil / Crafts for Advertising / Photography for Advertising / 2017
Perfect white families with straight parents and 2.5 kids are no longer the American norm. To position Fusion as the media outlet for a new, diverse America, we took the phrase "As American as apple pie" and turned it on its head. By juxtaposing "As American As" with portraits of real Americans, like a 90-year-old woman who smokes medicinal marijuana and a drag queen on her off hours, the campaign gives voice to the unheard, setting up Fusion as a place for them to gather.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.