Vans 50th Anniversary: The Story of Vans
Award: Wood Pencil
Wood Pencil / Crafts for Advertising / Animation & Illustration for Digital Marketing / 2017
Vans commemorated its rich heritage with "The Story of Vans" series.
The creative blends diverse animation methods to create one distinctive visual treatment which illustrates the brand’s origins in action sports, art, music and fashion. In a never before seen combination of techniques, the campaign uses forced perspective drawings, traditional cell animation, paper cut outs and timeless Vans footwear, which are all stop motion animated in an intricately choreographed celebration of the brand.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.