PegasusLife Advertising
Award: Wood Pencil
Wood Pencil / Writing for Design / Writing for Printed Materials & Graphic Communications / 2016
PegasusLife is reinventing the category of retirement property in the UK.
Inspired by the long copy ads of the 1950s and 60s, this campaign sets out to challenge commonly held perceptions about property developers, capturing the passion, thoughtfulness and humanity behind PegasusLife's work.
Each story focuses on a detail in the natural world – a tree, a park, a splash of water – and shows how these details have inspired PegasusLife’s thinking. The structure of the stories traces how an initial fascination with a small detail or object feeds into the larger philosophy behind the company.
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