Esment Escola Professional

Spanish school Esment Escola Professional offers a unique educational model that combines training with gainful work activity, a scheme they call Dual Training. To advertise this new initiative, Atlas created a newspaper format prospectus, presenting the school's principles and programmes, and the advantages dual training offers to potential students and participating companies. With playful illustrations taking cues from statistical graphics, the publication is aimed to attract both the learner and the learned. The double-ended pencil acts as a simple graphic metaphor for dual training; its two colours representing the student and the employer. The cover defines the school concisely: 'Dual Training: a project to learn and work while enjoying yourself'.